Commercial Marketing Director
Senior commercial marketing leadership for consumer subscription businesses — without the full-time hire. I help ambitious brands grow faster, perform smarter, and take their marketing up a gear.
Start a conversation
What I Do
I work with a small number of consumer subscription businesses at any one time —
acting as the senior commercial marketing brain that sits above the team,
challenges the plan, and drives real trading performance.
You get someone who has managed $200m+ global media budgets, built and led
world-class teams, and delivered measurable growth at Sky, WeightWatchers,
Selfridges and The Times. Without the full-time cost or commitment.
Commercial Marketing Strategy
Setting the direction, challenging the media plan, and ensuring every pound of investment is working as hard as it should.
Trading Performance
Connecting acquisition, retention and revenue into a clear picture — and knowing which levers to pull when the numbers shift.
Team & Agency Leadership
Bringing together disparate teams and partners into a unified, accountable, high-performance marketing operation.
Stakeholder Alignment
Making marketing legible to the CFO and the board — connecting performance to commercial outcomes they actually care about.
Proof Points
WeightWatchers
18%
Improvement in global media efficiency across a $200m budget — without reducing upper-funnel investment
Selfridges
172%
YoY growth in paid revenue, alongside an 81% improvement in ROAS through smarter audience segmentation
The Times
34%
Growth in subscriber acquisition with an 11% improvement in ARPU — rebalancing pricing and targeting strategy
Simplyhealth
54%
YoY sales growth while cutting customer acquisition costs by 33% through sharper segmentation
Sky
£60m+
Annual media budget managed across all digital channels, exceeding FY subscriber acquisition targets
Simplyhealth
52%
Uplift in web conversion following a full site redesign and structured CRO programme
About
I've spent nearly two decades leading marketing and commercial functions inside some of the UK and US's most recognised consumer subscription brands. My career has been defined by one consistent discipline: turning marketing investment into measurable growth.
I'm not a channel specialist. I'm a commercial operator — someone who understands how the whole machine works, where the levers are, and how to align teams, agencies, budgets and stakeholders around the outcomes that actually matter.
Now I work with a carefully selected number of businesses in a fractional capacity — bringing that senior perspective without the overhead of a full-time hire. Based in Winchester. Available globally.
"I'm at my best in businesses with something to build or fix — where there's complexity to navigate, performance to unlock, and a leadership team that values both rigour and ambition."
Get in Touch
I work with a small number of businesses at any one time, which means
I'm selective about who I work with — and so should you be.
If you're leading a consumer subscription business and you're looking
for senior commercial marketing leadership that makes a genuine difference,
I'd welcome the conversation.